BIG 5
EUROPE
- A popular home automation company based in the United States successfully launched an ROI-focused TV campaign in the U.S.
- When the advertiser realized the intricacies of buying media outside of the U.S., they reached out to Media Meridian for support with their global expansion into Canada, U.K., Australia, France, and Germany.
- In turn, Media Meridian took ownership of the creative edit process, taking into account the nuances of each language and the varying approval processes within each country.
- As a result of our focus on data analytics and the increased reach across multiple countries, this campaign delivered a positive response.
HOME AUTOMATION
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GOAL ORIENTED
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Our global media buying platform solves buyer's challenges by offering a centralized point of service with direct access to the universe of media across 40 countries.
Our U.S. and U.K. teams have expertise across all major countries and can navigate the unique cultural differences and regulatory requirements of each market.
Working with a single-source provider, our customers receive unyielding attention to detail on their global campaigns.
GLOBAL EXPERIENCE
CENTRALIZED STRATEGY
Media Meridian partners exclusively with U.S. advertising agencies to provide a one-stop solution, managing every aspect of TV placement in more than 40 countries.
WHO WE ARE
GLOBAL EXPANSION
Media Strategy and Reporting are aligned to ensure expansion into new countries is flawlessly executed.
Network and Programming
requirements in each country need to be identified and accounted for in managing a client’s specific goals. Media Meridian, working with you, manages this process across more than 40 countries.
Booking Deadlines
range from two days to eight weeks depending on each country's requirements and inventory. Media Meridian works closely with your team, so you never have to worry about missing a deadline.
Trading Differences
(CPM, Cost Per Spot, C/GRP, Discounts) are negotiated on a country-by-country basis. Media Meridian, as your partner, accounts for these differences to achieve the best possible results.
COMMON CHALLENGES WE HELP YOU NAVIGATE
INTERNATIONAL MARKETING CASE STUDIES
ELECTIVE MEDICAL
- A growing elective medical procedure company based in the U.S. found success running local and national TV campaigns.
- Utilizing efficient buying tactics, Media Meridian was able to identify core properties, resulting in an improved response rate. This translated to cost savings, which allowed for medium expansion, introduction of a new service, as well as expansion into international markets.
- With Media Meridian's guidance, expansion into Canada, United Kingdom, and other E.U. countries resulted in increased traffic and brand awareness.
- As a result of the campaign's success, the client was acquired by a multi-national company for more than $2 billion.
- A casino advertiser in the U.K. approached Media Meridian with a goal to expand globally.
- Media Meridian created a launch plan across 15 countries, each of which had its own unique gambling laws and requirements.
- As a result of Media Meridian's involvement in all creative language edits and approvals, the client was successfully able to navigate the legal nuances of each country and ensure compliance.
GAMBLING
MOBILE GAMING
- A successful mobile gaming company based in the United States required a quick launch – within 4 weeks from brief – to expand a heavy international TV campaign.
- Due to our global experience, Media Meridian launched a successful campaign in 20 countries across Europe, Australia, Asia and North America.
- As a result of our guidance and ownership of all creative language edits and approvals within each country, the campaign significantly scaled reach across 4 continents and achieved CPA goals.
Legal Challenges
can come from a country's national board that approves your client’s commercials or can be cleared at the network level. Media Meridian, acting on your behalf, will communicate with the regulatory bodies in each country to obtain creative approval.
Flexibility and Optimization Levels
can be achieved in-flight but must be reviewed and managed individually by country. Media Meridian understands the nuances of each country’s TV landscape and will seamlessly manage these complexities.
Creative Nuances,
inclusive of language, voiceover, cultural differences, and technical specifications are managed individually by country. Media Meridian also manages compliance, trafficking, and other important items on your behalf.
ENGLISH SPEAKING COUNTRIES
TEST MARKET COUNTRIES
HIGH EARNER COUNTRIES
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MEDIA PACKAGE JUST FOR YOU
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Access the growing international linear advertising market with Media Meridian's streamlined solution.
